You want a number and everybody gives you a range so wide it is useless. The honest answer is that your price is set by people bidding against you for the same search, and it changes while you read this.
Your price comes out of an auction against whoever else wants that search, in your country, at that moment. The same keyword can cost two dollars in one city and thirty in another. Any quoted average is somebody else’s account, not yours.
A twelve dollar click is cheap when a customer is worth four thousand and ruinous when they are worth ninety. Cost per click on its own tells you nothing. Cost per click divided by conversion rate, compared to customer value, tells you whether the channel works.
The ad spend goes to Google. Management costs either an agency fee or somebody’s salary. And the landing page has to exist and be good, which is a real cost people leave out of the plan and then wonder why nothing converts.
If your cost per click is twelve dollars and your conversion rate is two percent, one lead costs six hundred dollars before anybody is paid. A budget of a thousand a month buys you one or two leads, which is not a channel, it is a rounding error.
This is teaching material and our own reading of public documentation, not advice for your specific account. Check anything important with your own specialist before you act on it.
Run the calculator, then tell us what it showed. We reply with what to fix first and why. No call, no pitch.