First how the auction sets your price, then how to stop buying searches nobody chose, then how to test the ad itself. Each one ends with something you can change the same day.
You pay more this month for the same clicks. What Ad Rank is built from, why raising the bid is the most expensive fix, and which report tells you the truth.
A quarter of your budget can go to searches you never chose. How to find them in ten minutes and what to exclude first.
One ad per group, running two years, and a winner declared after forty clicks. How many variations to run and how long to wait.
Run the calculator, then tell us what it showed. We reply with what to fix first and why. No call, no pitch.